標題: Measuring and Improving Marketing Content Engagement [打印本頁] 作者: IndiaCarOwnerDB 時間: 2024-3-5 14:28 標題: Measuring and Improving Marketing Content Engagement Email and let them know that if they don't contact you again within a certain period of time, you will remove them from your mailing list. Example of a return email used in a re-engagement campaign Makes follow-up recommendations based on past purchases This return email is designed to engage with customers who have purchased in the past but have been inactive for a while. These emails recommend products or services based on a customer's previous purchases, with the goal of pique their interest and remind them of the value your brand can provide. Show your knowledge of customer preferences and provide feedback to your website or store. Here are examples of what you can customize for use: Hi John, It's been a while since you've enjoyed these awesome sneakers from Sneaker Spot and we've missed your visit! We've picked out some fresh styles we think you'll love.
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“Rate our service” or “Leave a review” The main purpose of this follow-up email is to collect valuable feedback from customers who haven’t interacted with your brand in a while. By engaging with them and showing that you value their opinions, you'll encourage them to re-engage with your business and gain insight into the underlying issues that may be causing them to disengage. Below is a great example from Airbnb that emphasizes the importance of this letter. Airbnb Review Letter Sample Remember to keep your email concise and visually appealing so that the recipient can easily understand the message and take the desired action. Additionally, personalization (such as using the customer's first name) can add warmth and show that the email is tailored to their specific experience. Offer Incredible Discounts Do you want to revive people’s interest in your brand? Send discounts to inactive customers. These emails offer special limited-time discounts or promotions to
