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Measuring KPIs and not ROI. As brands and companies got more involved in social media marketing over the past couple of years, and with the explosion of changes social media saw in , many brands only focused on measuring traditional social KPIs like reach, engagement, likes, views and clicks. measuring social media roi in This will not be sufficient in . As marketers are going to have to ask for more dollars for paid advertising, they are also going to have to prove the ROI of social media, not just report metrics. This is going to increase focus on social listening and audience analysis, brand sentiment, and customer journey flow through the sales funnel.
  
Reporting the number of likes on your page or how many people your post Photo Editing Services  reached isn’t enough, especially when asking for more marketing dollars. Is that increase in reach going to ultimately lead to sales? Monitoring and reporting on ROI must be a critical piece of your social strategy moving forward. . Average advertising content. This is particularly relevant for small businesses and brands that don’t have a lot of money to spend on social media advertising. Only of consumers believe ads are relevant to them.



As brands compete for advertising space and consumer engagement, they are going to have to increase focus on producing cross-platform, high-quality content in the form of videos, graphics, design and copy. This will require many companies to upgrade their social teams, both in-house and with external agencies. will bring a renewed focus on micro targeting and more time being spent learning about your audience to speak to them in a way that resonates. It’s not enough to just be there with paid ads, they must be high quality, engaging and specific to your audience.