Google 's Search Partner Network is also included in

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While your first instinct may be to run ads in as many places as possible, the Display Network will quickly drain your campaign budget. If you don't already have experience using AdWords , stick with Just Research until you become more familiar with campaign management.

It's important to note that  Email Data the default Search Only settings. Unless you have a severely restricted budget, it 's worth leaving this setting on, as the Search Partner Network can bring an additional 20-60% of clicks to your campaigns. Reach your audience: Check your site settings: Reaching as many people as possible may seem like the best way to promote your business.





In some cases, such as e-commerce sites that can serve a geographically diverse customer base, this may be true. But for many businesses, including the legal and other service industries, you'll want to focus your PPC strategy on reaching viewers who are in the specific area you serve, whether it's a city, state, or region.