The content marketing pyramid

hermionerana

Measuring Results

Once you have implemented all the strategies we have listed so far, it will be appropriate to measure the results obtained , in order to understand whether the work you are doing is guaranteeing you success or not. The first and most important analysis to do, in this regard, obviously concerns the consumption and use of content , which allows you to get a general picture of the situation.

In addition to this parameter, however, you philippines telegram data need to consider others, which can be analyzed through the sharing metric categories , which allow you to understand how many users have shared your content on their social pages. The next step, finally, consists in measuring which and how many of these contents have generated leads , that is, users interested in what you offer and who could therefore turn into customers.

Only by carrying out this type of measurement will you be able to understand if and how much your content marketing strategy is actually working, while still maintaining the fact that the basis of everything is the ability to create organised content .

The best way to organize your content, especially your blog content, is to consider it as part of a pyramid scheme . This type of structure is based on the goals you want to achieve through the content , which is then organized into three large macro-sections aimed at achieving these goals. In fact, we have: