Monitor and measure The community manager

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Generally, the community manager is not limited to creating and writing content only for social networks, this professional is also usually in charge of managing the company's corporate blog .  Knowledge of programming tools Additionally, the social media expert must decide what is the best time to publish the content . To do this, you have tools that tell you what time of day (and what day of the week) when the content will be most accepted. It also has tools to schedule the publication of content.


Not only will content be scheduled for prime ID Number List time, although of course we will focus on these time slots, publications will also be made in the rest of the time slots, since otherwise we will not be able to reach our entire target audience.  also has to monitor all publications and news in his company's sector, becoming the eyes of the company on the Internet. This practice not only serves to identify opportunities and threats in time, it also allows us to detect the most relevant content of the competition and the sector . We users don't like self-aggrandizement, but what we do like is content that provides us value.





In this sense, the community manager has to offer content oriented towards this mentality, even if he or she has to promote publications from other companies. Another function of the Community Manager is to follow and monitor their own publications , analyzing their acceptance by users. In short, you have to measure the number of votes (likes, favorites, +, etc.), the number of comments and the number of times the content is shared.  Knowledge of the target audience It is vital that the Community Manager knows his target audience; not only to their fans, but also to potential fans.