Align your social commerce strategy

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More than 90% of all internet traffic comes from mobile devices, and mobile users have a much higher shopping cart abandonment rate than desktop users. As shoppers move to mobile for everyday purchases, which is already the majority, it is essential to streamline the payment process. This is where social commerce comes into play.


Social commerce eliminates delivery points that can Phone Number List   result in abandoned transactions. Keys to increasing social commerce sales Prepared? Take note! 1 Know your audience with your target audience to achieve maximum engagement. Choose products and messages based on this specific customer segment instead of reusing what's on your website word for word. Having a social media analysis tool can help you maintain information as your audience grows.




Reports from these types of tools usually offer follower demographic data that can give us a lot of information about customers broken down by platform. 2 Schedule the content Once we have a list of content, we will need to schedule some promotional posts to generate interest and drive traffic to the social store. This is a great way to share additional product information, such as tutorials and close-ups.