Right issues is crucial to your success.

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Here are a few things to consider before clicking ‘post’ on your social feed: . Make sure you have a link to the cause If your company is resource-intensive or you’re working to reduce waste, then sustainability could be the message you want to convey. Donations are top of the list for how customers feel brands can make a difference, so think about a cause you can back on a local or global scale. How Brands Can Take on Social Issues on Social Media For example, Who Gives a Crap is an Australian brand that produces environmentally-friendly toilet paper that’s “good for


your bum and great for the world”. Their mission is to “donate half of their profits to ensure everyone has access to clean water and a toilet within our lifetime”. To do this, they partner with charities that Exit Mobile Number List provide proper sanitation for millions of people in need such as WaterAid. How Brands Can Take on Social Issues on Social Media . Your company culture aligns with the cause If gender equality is a focus at your company and something you promote on social media, then there should be evidence of that within your culture. Are there initiatives that work towards narrowing the gender pay gap or maternity and paternity packages that help women return to work? Don’t get caught out by talking about an issue that’s not reflected in





your own company or exclude a segment of society in your social community management. . You have a track record on the topic Maybe there’s a topic or issue that you have been focusing on for years. For example, Dove’s approach to digital marketing through their Real Beauty campaign has made the brand synonymous with highlighting and appreciating real women and leaving retouching at the door. This campaign was so successful that in the first  years, profits jumped from $. billion to $ billion. . Your position will help you stand out from the crowd During the Covid- pandemic a lot of brands took to social media to empathize with customers. However, this backfired for many as a Kantar Covid- study found that  of people .