In order to involve the target

PrisilaSH

The copy , short for copywriter commonly used by professionals, historically is the person who in an advertising agency deals with any type of text claims, brand and product names, payoffs, promotional messages, articles, editorials, press releases. Today, however, communication and promotion moves online and consequently copywriting has also embraced digital marketing , including writing activities for sites, blogs, social networks, landing pages, web advertising. Another thing is the journalist, who, as everyone knows, is the one who disseminates news in print, TV, radio and, today, also on digital media. A good journalist informs himself, analyses, investigates before publishing a news story, these aspects are the heart of his work together with excellent writing skills. All these elements, however, are also valid for the copywriter.

Copywriter and journalist who is good and who is bad? In the photo editing servies past, much less today, the two professional fields were clearly divided by a moral judgment journalism was seen as an important activity for society , while copywriting was considered something close to manipulation . This dichotomy is attributable to the book by journalist Vance Packard entitled "The Occult Persuaders" which became a best seller in the USA in the second half of the s. These malevolent characters were naturally the copywriters, but we must consider that Packard probably saw them as competitors on the rise within the newspaper editorial offices of the time.



Obviously the reality is that in both categories there are professionals who work ethically and aiming for the quality of communication and unprofessional writers who work in an approximate manner. Nowadays we no longer divide good journalists from bad copywriters, but serious communications workers from sloppy writers and serial disinformers . Find out what Inbound Marketing can give you benefits and opportunities for your company. Download our guide for free now Diversity and similarities between copywriters and journalists copywriting.