This year, the Italian brand launched

anamikaHJK

Will help you not only to engage your prospects and customers in an ultra- targeted and personalized way , but also to enrich your database thanks to the information collected. All this will allow you to build a data- driven strategy focused on the user. Read also Brand image management on the web Restoration Gamification a perfect ally for the luxury industry In order to face new market challenges, luxury houses have understood the importance of implementing a gamification strategy.
  
You may be surprised to learn that Animal Crossing , the game created by wedding photo editing service   Nintendo for which the brands Marc Jacobs and Valentino created “New Horizons” looks last May was launched in , and not this year, as one might have easily assumed given its popularity during lockdown , when Instagram accounts like Animal Crossing Fashion Archive, Nook Street Market and Animalcrossfits became all the rage. Last year, Louis Vuitton launched its League of Legends capsule collection in partnership with Riot Games.



Gucci has unveiled a series of new apps, including the Arcade App , which invites customers to play with the House's popular designs and characters , as well as AR technology that allows them to virtually “try on” sneakers and Watches.  a collaboration with The Sims and an outfit game on the theme of tennis and Tennis Clash. For its part, Burberry has partnered with Snapchat to create Animal Kingdom , a fun in-store experience in which Snapcodes transport shoppers into the Burberry world . Ralph Lauren also collaborated with the social media platform to create virtual clothing for personal Bitmojis . “With confinement, we started the year to wake up in ,” declares Christian Louboutin , surprised by such acceleration.