Campaigns fail Concepts and details are based on the expressed intentions of potential consumers and not based on their subconscious responses. The newness brought to the lives of your consumers is not very clearly highlighted. The profound emotional benefits that the product brings to customers' lives are not highlighted enough. There is no appeal to the innovative concept. Product or packaging features do not measure up to the competition.
The product or services are not emotionally Email Marketing List connected to the brand. business However what makes this book really worth reading are the connections Dr. Pradeep makes in the second half of his book where he outlines a systematic process that can be used in conjunction with our emerging understanding of brain science to create truly effective advertising campaigns and consumer engagement. For example he.
Outlines a framework called Total Customer Experience TCE. It can be used to isolate the points of a customer's highly evocative brain experience when interacting with your product or service and explains how this information can be used to drive consumers to want and seek your product. Pradeep provides a wealth of insight that can be used by almost any business to improve their marketing and advertising. However a downside to some of the.
發表於 2023-12-17 14:43:39
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