Showcase Your Most Successful Products

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When was the last time you saw a movie that started its trailer with “from the creators of XYZ comes another blockbuster…”? Not so long ago, right? That’s because it’s an age old marketing technique that just works. Portraying your most successful products automatically elevates your new product’s value in your potential customer’s head.

If the previous line doesn’t make sense, take a look at the latest movies directed by Cristopher Nolan. Almost each of them will contain the tagline “from the creator of the Dark Knight Trilogy…” Why? Because I’m Batman. Just kidding. It’s simply because the Dark Country Email List Knight Trilogy was one of the most successful trilogies ever fetching a combined total of over $2 Billion worldwide. Therefore I’d be very interested to see Mr. Nolan’s latest work. The same rules apply to online marketing.




Take WPBeginner for example. If you haven’t heard of them before, you would most likely conclude it to be good blog with tons of great tutorials.

When you land on their homepage, you’re not going to (immediately) find a reference to the products they’ve built. They’ve chosen to tuck their showcase into a “Featured WordPress Plugins” section. When you learn that they’ve created a popular product you’ve heard of (or been using), your mind will spontaneously increase their brand value. That’s the beauty of showcasing popular products.

7. List Your Achievements or “Featured In” or “As Seen On” Sections
This method is a time-tested, simple and effective authority booster. When your work gets featured or reviewed in influential blogs and magazines, don’t forget to portray it.