Use emojis wisely Emojis can

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Tag your images with alt text Alttext also known as alt text is a written description of an image. When an imagehas alt text assistive technologies such as screen readers can read it aloud tousers to let them understand the content or purpose of the image. This enablesindividuals with visual impairments to access and understand informationpresented in images including graphics photos and icons. See below for anexample of an image with alt text. Image example with alt text for email access. Check your text size and spacing Make sure your text is easy to read with aminimum font size of  pixels mobile devices may use  pixels or more.

Spacing between lines and paragraphsshould also be adjusted appropriately to avoid overcrowding and clutter. . add a fun element to your emails but some people maynot see them. Use them sparingly phone numbers data and only when they add value. . Check yourfonts While decorative or fancy fonts may be visually appealing they can bedifficult to understand especially for people with visual or cognitivedisabilities. Stick to simple easy-to-read fonts for clarity. Choose a simpleand easy-to-read font such as Arial Tahoma or Calibri. Avoid using fancy orillegible fonts.

Prioritize quality content The ultimategoal of any email marketer is to provide information that is beneficial tosubscribers. Make sure what they are reading actually adds value. Avoid wastingtime on unnecessary messages as this may cause them to unsubscribe or mark youremail as spam. By implementing these best practices you can improve the accessibilityof your email and make it easier for people to read understand and take action.Remember our goal is to make your email accessible to as many people aspossible regardless of impairment or disability. So strive to create a positiveexperience for everyone who interacts with your email marketing campaigns.