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Those but it requires human skills to use it effectively. AI Digital Marketing Tools While ChatGPT may be the most talked-about generative AI tool, there are so many more out there that are helping marketers in their daily roles. They can help marketers in a variety of functions from content generation to automation to SEO and design. Here are some of the most effective AI tools out there: Jasper - A content generation and optimization tool designed for augmenting content production Writer - A highly-rated content generation tool that can repurpose content and  


includes an AI writing assistant Midjourney - Generative AI that can convert natural language prompts into images Optimove - A customer data platform with AI-based marketing functions Zapier - Helps automate workflows by connecti Job Function Email List vices that your company uses Manychat - Provides an interactive customer experience using NLP to respond to customers on social platforms including WhatsApp Evolv.ai - Uses AI and machine learning algorithms to improve customer experiences in real-time Surfer SEO - A cloud-based on-page optimization tool that analyzes and compares your pages against what currently ranks on the SERPs Perplexity - Similar to ChatGPT but more suitable for research as it uses web citations in a clearer way.  





A Guide to ChatGPT Prompting Download Examples of AI in Digital Marketing The power of AI means it can be leveraged across many digital channels. Companies use it for social media campaigns, to automate tasks and processes, and for digital advertising. It can also be used in any industry. Beauty brands use it to deliver a tailored customer experience such as Sephora’s AI chatbot-powered shopping service, while publishers like The Economist use AI-driven programmatic advertising to target and influence ‘reluctant readers’. Netflix recommendation system Netflix recommendation system .