What is programmatic for e-commerce and how

riya00020@gmail

What is programmatic in marketing and how does it work?As a marketing specialist, you must be clear that with programmatic advertising, more than buying advertising space, you are really bidding to " buy an audience " since thanks to the use of technology you will have that data at your disposal. This means that you are not going to place an ad on and that they live in a city with more than XX inhabitants.In this way, you will have a better chance of being seen by people who are truly interested in your products or services, thus increasing the efficiency of your campaigns.What is programmatic in marketing? does it work?We have already said that in Programmatic we buy audiences.

So, when we apply it to Ecommerce, we buy Remarketing  Bolivia WhatsApp Number audiences, that is, we are going to direct our ads to users who have already visited our site, or to a similar audience.On the other hand, to that audience, we are going to show you an advertisement for the product that you specifically visited on our site.In turn, the ads look like Shopping ads on Google, showing the image, price and title, as seen in the following image:ecommerce programmingAdvantages of programmatic advertisingNow knowing what programmatic advertising is, we want to tell you what its advantages are in the field of digital marketing.

Targeting accuracy – Using demographics, browsing behaviors, and other criteria, advertisers can reach specific audiences with personalized messages, improving ad relevance.Real-time and speed : Advertisers can participate in auctions in milliseconds, meaning ads are instantly delivered to the right audience at the right time.Continuous Optimization – Campaign performance can be analyzed and adjustments made on the fly, constantly improving effectiveness and maximizing return on investment.Access to various inventories : programmatic allows access to websites and applications.