The early stage, a lot of information

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should be used to trigger sufficient discussion and attention; in the mid-term, the front-end content and back-end transformation should be aligned and focused; in the later stage, the hot spots and key points in the process should be "smartly" integrated Seize the hot spots and do a good job of boosting and spreading A good recent case is the Gu Family Cooperation Asian Games You can take a look if you have time Finally, combined with the Spring Festival Gala implantation, I will give you three suggestions from a strategic level to avoid being unprepared Battle Especially whether the team has the corresponding talent reserve If you must do simple and rough things without adding complicated chips - refer to pdd's various party cooperation I


f you spend a lot of money, dare to bet big on the interactive red envelopes of the Spring Rich People Phone Number List Festival Gala After the lottery has been going on for so long, is it possible to challenge more innovative gameplay and methods that have not been tried before? Nigmaiti's poker overturn is a good example Do you dare to use some small "mistakes" to trigger more discussions and Hot discussion The starting point of all marketing is the user's perspective For example, if a top IP as big as the Spring Festival Gala is cooperated with a details page or a material purchase, the variables that determine the effect are how users view the brand and products? What will users do under what circumstances? Different actions? Columnists Nie Jun and Lan Lan WeChat public





accounts Taro and Maoshuo are product manager columnists Two marketers who have been fighting monsters and upgrading their way through big factories What they have seen and learned from the records of Xiaobai to independent market leaders Practice what you think This article was originally published on Renrenshi Product Manager and is not allowed to be reproduced without permission The title picture is from Unsplash and is based on the CC license The views of this article only represent the author's personal opinion Renrenshi Product Manager platform only provides information storage space services Appreciate, collect and like for more exciting content Please follow the WeChat public account of