Skills and expertise Flexibility and structure

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For one, while freelancer fees are more affordable than digital agencies, you get the collective expertise of different digital marketers with an agency. On the other hand, digital agencies may have different experts on their team, but you don’t get to choose the people you’ll work with. When you’re hiring a freelancer, you get to pick the professional who understands your goals and the person you’ll work with based on their experience and level of expertise. Digital agencies and freelancers differ in many ways in terms of the following: Communication Network and resources You can check out the table below for a summary of the pros and cons of a digital agency and freelancer: Digital Marketing Agency vs.

Freelance Marketer Freelancer Digital Agency Brazil WhatsApp Number Data Skills and Expertise Pro: You hire a well-rounded individual for a specific skill or expertise you need. Con: If you need various skills for a project, you may need to hire more than one freelancer. Pro: You hire a team of experienced marketers with various skills. Con: The digital agency assigns the team members to your account or business, so you don’t get to choose which expert you want to work with. Flexibility and Structure Pro: Freelancers have some flexibility and can serve you beyond the usual office hours.



Pro: If you need to tweak some project requirements, freelancers offer the flexibility to accommodate some changes. Con: Freelancers usually work on their own, so they may not have established processes and be as organized as agencies. Con: Freelancers may not have a fixed schedule that they can allocate for meeting regularly, as they might need the time to work on your deliverables or meet with other clients. Pro: Digital agencies have established processes to work on your deliverables efficiently. Pro: You can streamline processes with your digital agency, such as regular meetings.