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Email marketing: Mailchimp. Plataforma de CMS: WordPress.  Analysis: Google Search Console. Content platforms: Rock Content. Pruebas A/B: Google Content Experiments. To determine the success of a Digital Marketing strategy, it is necessary to calculate and evaluate what the results generated offer your institution. Adopting metrics and tools can help your team do that analysis. Therefore, spend some time studying the particularities of your EI so that the services you choose fit them and you can put them into practice.   Do you have any other tools or metrics in mind? Share it i France Telegram Number Data ents! Share Jose FerminRock author vector AuthorWhat is green marketing and why it can save the world Although we may not believe it, our consumerist lifestyle has had a serious impact on the environment, generating excess waste, excessive use of non-renewable resources and pollution of air, land and water. This is why companies have a great responsibility when it comes to caring for the environment, and people are increasingly aware of it. Guest Author Jul ,  |  min read what is greenwashing Green marketing or green marketing encompasses all those marketing actions that seek to reduce the environmental impact. It began to gain strength in the late s and early s, when environmental problems began to gain more relevance, leading to a change of attitude in society. This became a great opportunity for brands to become those agents of change that the world was demanding. Today, that trend is stronger than ever. And it is not a fashion, on the contrary: brands that do green marketing are getting ahead of the future. Why do green marketing? The last few decades have meant a great change in mentality, especially for younger generations, who look to brands for much more than products and services.