Creative copy in advertising is a writing technique

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StoriesBlogContactISDIGITAL MARKETINGCreative copy what is it and why is it important in marketing?PUBLISHED ONSEPTEMBER 21, 2023BY ENG. PABLO M. SUAREZIn the world of marketing, the production of creative copy can make a difference in digital advertising strategies and, ultimately, boost the success of a brand.Although many think that knowing how to write is enough to create the texts of advertisements and publications, nothing could be further from it.




Creativity, persuasion and the ability to find the user's pain Mailing Data Pro are not solved with meaningless words. If you are about to launch an ad campaign on social networks , a landing page with an offer or a promotional video, you are going to need creative copy. Still don't know what it is about?What is copy in advertising? that is dedicated to writing persuasive and captivating texts with the aim of promoting and selling products, services or ideas.Expert copy professionals are called copywriters and also known as copywriters.





Its main task is to capture the attention of the target audience, offer them a solution through compelling texts that, in the end, lead the reader to perform a specific action such as purchasing a product, completing a subscription or downloading an application.Said persuasive communication expert Tony Robbins “ Words don't just create emotions, they create actions.” That is the fiber that good creative copy knows how to strike.